What Is Exactly PPC?
PPC is pay Per Click
Successful pay-per-click (PPC) campaigns offer amazing returns and brand-building opportunities. But every campaign needs careful management. Close attention should be paid to changing markets, bid wars get very heated and it pays to keep advert copy constantly adjusting. It takes time, and a whole lot of knowledge to get it right.
This is where we come in! Our PPC campaign managers continually monitor your bids, advertisements, competition and tweak your PPC campaign settings so that you get the most sales at the least cost. PPC or Pay Per Click is accepted as the integral component of an online marketing campaign. This is a new age promotion technique that assists your business to reach a wider audience in a much shorter time span. Pay Per Click Marketing is an essential tool in the success of an Online Business. Google Adwords is a PPC service, which provides overwhelming responses to business outputs. This helps to reach the target audience in an effective manner. Wb Technologies is one of the leading Pay-Per-Click (PPC) Management Company in Delhi (India) offering amazing PPC packages for google.com and yahoo.com at wonderful prices.
Pay-per-Click (PPC) for Google called as Google AdWords, For Yahoo called as Search Marketing / Yahoo Ads.
PPC Techniques
Pay Per Click Management Techniques:
Google AdWords rates its ads on the ‘quality score’ that they achieve. This ‘quality score’ is a ranking system devised by Google to rank all advertisers equally, even if one advertisers budget is much higher than another advertiser. However you must provide quality content/products/services and an optimised AdWords account in order to get a higher ‘quality score’.
Quality score takes into account many factors. These factors include:
Click Through Rate (CTR) – This is equal to the number of clicks divided by the number of impressions.
- Max Cost Per Click (CPC) – This is the maximum bid placed on any particular keyword.
- Ad Text – The relevancy of the ad text in relation to the keyword phrase typed into the search engine.
- Landing Page – The relevancy of the content on the landing page (where the ad points the user to) to the keyword used and the ad clicked on.
PPC SERVICES
Below are the PPC Services
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
BENEFITS OF PPC/Pay Per Click Advantages:
Below are the Advantages of the PPC/Pay Per Click :
The benefits of PPC are as follows
- PPC is highly cost effective (can produce 3000% return on investment)
- Unlimited Scope of keywords to Target.
- We can Set Daily and Monthly Budget.
- You can Target Your ads in any Country/City
- Through PPC Prospective Visitors will come to your website, this will improve your business.
- When visitor comes to your Website then only you need to pay.
- PPC is direct market access – limited competition for eyeballs.
- PPC is highly effective in controlling market saturation (out of inventory – immediate ads drop).
- Easy implementation: PPC advertisement is an effective model and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO.
- Language Specification PPC advertisers can choose the language in which they want the ads to appear. The following options are given to the advertiser: Take options from Google.
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Create A Killer PPC Strategy
Create A Killer PPC Strategy With This 3-Step Process
creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.
- Assess the overall situation - The assessment process will help uncover the biggest challenge(s) your business faces, what the competitive landscape looks like and what the goals are for PPC.
- Develop a policy - Based on a rigorous assessment of the overall situation, you will craft a principle that will guide you in determining how PPC advertising will be used to reach goals and solve the biggest problems.
- Create an action plan- Develop a coordinated set of initiatives and optimizations that directly supports the policy you’ve created.
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Wb technologies Pay-Per-Click campaigns
PPC Campaigns
- Keyword Mining and Copywriting: We make sure that we produce an exhaustive list of the relevant search terms, accompanied by effective copy for each term, to give your Pay-Per-Click advertising campaign the best possible start.
- Landing Page Optimization: It’s critical to ensure that once web users click through to your site from a search, they find exactly what they want, and – most importantly – buy it. Wb Technologies will help you maximize your conversion rate.
- Account Management: By creating and managing your search engine accounts, we can help to increase your advertising return – giving you more time to focus on running your business.
- Shopping and Price Comparison Engines: Offering great prices is only beneficial to your business if potential customers are made aware of them. Wb Technologies ensures that your products and services are displayed on shopping comparison sites to showcase how price competitive you are.
- Tracking and Reporting: We monitor every click through and offer you detailed reports at all times, resulting in a clear and accountable campaign. Our ‘Open Book’ policy also means you can access all your accounts continually.